"Standard - everywhere." No town, village, metropolis or hamlet in the United States but has a "STANDARD SERVICE." For the cross-country motorist seeking to buy familiar and trustworthy products, this Standard station is a welcome sight in the heart of Lusk.
But for home-folks who know the men behind the pumps, Hans and Bus Gautschi, the value of the product is enhanced by the friendly integrity of long years of continued operation of the station.
A closer inspection of the photograph will reveal that it was taken early-morning of a day when the world was literally sheathed in a thin layer of gleaming ice.