The Lusk Standard, January 10, 1919

FOGELSON BUYS GEO. HOWES LOT

Mr. Samuel Fogelson, of Lincoln, Neb., has purchased of Assessor George Howes the business lot lying just south of the post office.

Mr. Fogelson will commence the erection of a two-story business building at once. It is understood that the lower floor will be used for business purposes and the upper floor will be arranged for sleeping apartments.

Other building operations will follow, giving the many merchants who are looking Lusk over a chance to locate.

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The Lusk Standard, January 17, 1919

Mr. D.K. Bergman of Lincoln, Neb., who will occupy the new building to be erected on the George Howe's lot, will open up a ladies and gents' ready-to-wear store, also carrying a full line of shoes. Mr. Bergman will carry one of the most complete lines of its kind in Wyoming, and his store fixtures will be up to the minute. He says they intend to put the finest front in their store obtainable.

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Doing Their Best

Lusk Standard, July 25, 1919

The well known "Bergman" sign over the new store room in the Fogelson building announces that business will be opened in the premises August 1.  While plastering is well under way, it looks as though the sign was misleading to the extent of a few days at least.  Contractors on all the buildings in Lusk are racing against time, with time just a step or two in the lead.  Delays in securing building material has been the principal cause of these delays, but owners have been patient, recognizing the difficulties under which the contractor is working.  Long before snow flies all the buildings now under way in Lusk will be occupied.

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Lusk Herald, October 31, 1919

Bergman's Beautiful New Store

Bergman's beautiful new store held its formal opening Wednesday evening from 7:30 to 10 o'clock, a large crowd being present all through the evening.  The Lusk orchestra furnished a program of popular airs.  Mrs. Norris Hartwell and Mrs. Ahrens we might state, "assisted in receiving," these ladies graciously presenting to each one who attended either a beautiful carnation or a rosebud.  The new store carries a complete stock of men's and ladies' ready-to-wear and the usual line of furnishings.  All the stock is brand new and of the best quality.  There is much artistic merit in the display arrangements, every article being advantageously positioned.

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October 31, 1919

Bergman Opening a Brilliant Affair

The formal opening of the new Bergman store last Wednesday evening was a grand success from any angle that one might care to view it. No accounting was made as to the actual number of visitors during the evening but from the fact that it required some five-hundred cigars to supply the gentlemen callers and one thousand roses and carnations for the lady visitors it would seem that the total would have run close to one thousand at least.

The Lusk orchestra took their position in the rear of the big room before the appointed hour and rendered a selected program of classic and popular music during the reception.

Mr. and Mrs. Bergman, assisted by Mrs. Bergman's mother, Mrs. Fogelson, of Lincoln, Nebraska, greeted visitors at the door and it required twelve assistants to show them thru the establishment.

The different display cases were artistically arranged and vases of cut flowers seemed to be almost everywhere while the classy merchandise was arranged to allow inspection from all angles.

It was nearly eleven o'clock before the last of the visitors had departed.

Many of the guests visited the new store for the first time Wednesday evening, expressed surprise and admiration and Mr. Bergman is more than pleased with the success of the opening.

The Herald acknowledges the receipt of a bouquet of carnations and roses and joins with the rest of the city in welcoming the new business house.

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The Lusk Standard, May 28, 1920

Merchant listing:

"Hart Schaffner & Marx

Spring Suits $45.00

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The Lusk Herald-Standard, November 26, 1925

D.K. Bergman to Close Business in Lusk with Sale

Hundreds of Bargains Will be Offered Public Beginning Friday

Mr. Bergman to Assume Management of Fogelson Department Store at Lincoln, Nebr.

The Bergman store, which has operated here for more than five years, and which is one of the largest of its kind in eastern Wyoming, will soon wind up its business here. Such is the news that was this week given out by D.K. Bergman, proprietor.

In order that patrons of this ladies’ and gent’s furnishing establishment may profit as they have in the past through sales conducted by this store Bergman’s are going to sell their entire stock of suits, coats, hats, dresses, shoes, overcoats---everything that makes up the complete list of wearing apparel—at prices that will grab the eye of the bargain seeker.

The sale will start Friday morning, November 27^th, at nine o’clock sharp. A full-sized corps of clerks will be on hand to take care of the hundreds that always attend a Bergman sale.

With the closing out of this store, Lusk will lose one of the best and largest business houses it has. Both Mr. and Mrs. Bergman have been good boosters for this little city and their store is a real credit to the town.

Mr. Bergman will, the first of the year, take the management of the S.M. Fogelson Department store at Lincoln, Nebr. Mr. Fogelson is Mrs. Bergman’s father and his health during the past few months has been such that his retirement from the business was necessary.

But back to the sale. Whatever you may need in the line of clothing at this time or in the coming months, now is the time to do your buying.  With Christmas so near this is an opportunity to purchase a great many gifts at extremely low prices. Don’t forget that the first day of the sale is Friday and the doors will be swung open to buyers at nine o’clock sharp.

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Additional information from Lusk Business History, Stagecoach Museum

1920 - D.K. Bergman Clothing - on lot next to Post Office (somewhere on Main Street)

Nov, 1925 - D. K. Bergman to close business in Lusk. He is to manage S.M. Fogelson Department Store in Lincoln, NE. Mr. Fogelson is Mrs. Bergman's father.

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Lusk Herald - Standard, March 25, 1926

J.C. Penney Company Leases Bergman Building; Will Open Store Between Now and August 1st

The business of the Bergman store here will soon be closed out and a new concern, the J.C. Penney company will take over the building and install a complete stock of ladies' and men's furnishings for the trade of this and surrounding territory.

This became known the latter part of last week when instruments relative to the deal were recorded here. The Penney company has leased the building now occupied by the Bergman store, for ten years to take effect August 1, 1926. According to D.K. Bergman, all fixtures have been sold to the Penney company, although the stock has not.

The J.C. Penney company is known throughout the entire country, having a chain of more than 650 stores scattered over as many cities and towns in the United States and Canada. It is said that the No. 1 store is located in Kemmerer, this state, where Mr. Penney originated the plan of a chain store system. There is no doubt but what he has been successful in his endeavor as the number of stores now operated under this name is proof enough of that.

Negotiations for this deal have been going on for several months, according to Mr. Bergman, and were completed during his stay in Lincoln last month. The lease was signed by S. M. Fogelson, owner of the Bergman building, and The J.C. Penney Co., by Geo. H. Bushnell, vice president.

Mr. Bergman stated that the new company will have a man here within the next month or six weeks for the purpose of getting things into shape for the opening.

Meanwhile the Bergmans will continue in business and it is the plan of Mr. Bergman to wind up with a big sale. Mrs. Bergman is now in New York making purchases for the spring and summer seasons, and upon her return, patrons of this establishment will be enabled to buy Dame Fashion's latest designed in dresses, coats and hats.

Announcement by Mr. Bergman will be made in these columns in one of the columns of the near future.

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The Lusk Herald, April 30, 1931
 L. S. Berry became owner of Fogelson Building (Samuel M. of Lincoln, NE.) occupied by J.C Penney Store, a 2-story building of brick on Main Street which was built in 1917(?) for $30,000 and was occupied by the Bergman Department Store.