The Lusk Standard, February 7, 1919

The Niobrara Motor Company has received another car of Atterbury trucks.
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Lusk Herald, October 24, 1919

The Niobrara Motor Co. Will Commence Next Week

The Niobrara Motor Co. will commence next week the erection of a two-story combination warehouse and machine shop on the 60 x 145 foot plat just north of Geo. Howes' house.  The first floor will be of concrete and will accommodate the machine shop as well as providing display room; the upper floor, which will be of reinforced concrete, will be devoted wholly to display and storage.  Entrance to the upper floor will be from the terrace on Pine Street and the lower floor entrance will be on a level with the street.  The building which will be built of brick and concrete, will be finished by January 1.  Ground is now being broken.

NOTE: See below for advertisement from The Lusk Standard, July 1919

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Niobrara Motor Co. Is New Lusk Auto Firm

The Lusk Herald, May 30, 1930

The Niobrara Motor Co., with W.E. Flora of Torrington as manager, has opened show rooms here in the building two doors north of the Silver Cliff Hotel. Mr. Flora is associate dealer of the Goshen Motor Co. of Torrington and holds the agency for Oakland and Pontiac cars.

Mr. Flora has made several sales here and feels that he has made a good choice in location as headquarters for his agency.