The Lusk Standard, February 7, 1919

The Niobrara Motor Company has received another car of Atterbury trucks.
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The Lusk Standard, July 18, 1919

New Gas Pump

C. Sorenson has just installed a new Victory-Visible gasoline pump in front of the Niobrara garage. The receptacle which holds the gas as it it measured is of plate glass, and is arranged so that each customer may see the amount of his purchase measured before it is turned into the tank on the car. The pump itself is constructed on very graceful lines, and is an ornament to the premises. Besides this improvement, Mr. Sorrenson has also fitted a large show window in front of the office of the garage, in which numerous makes of tires and other auto supplies are exhibited.

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The Lusk Herald, October 24, 1919

The Niobrara Motor Co. Will Commence Next Week

The Niobrara Motor Co. will commence next week the erection of a two-story combination warehouse and machine shop on the 60 x 145 foot plat just north of Geo. Howes' house.  The first floor will be of concrete and will accommodate the machine shop as well as providing display room; the upper floor, which will be of reinforced concrete, will be devoted wholly to display and storage.  Entrance to the upper floor will be from the terrace on Pine Street and the lower floor entrance will be on a level with the street.  The building which will be built of brick and concrete, will be finished by January 1.  Ground is now being broken.

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Niobrara Motor Co. Is New Lusk Auto Firm

The Lusk Herald, May 30, 1930

The Niobrara Motor Co., with W.E. Flora of Torrington as manager, has opened show rooms here in the building two doors north of the Silver Cliff Hotel. Mr. Flora is associate dealer of the Goshen Motor Co. of Torrington and holds the agency for Oakland and Pontiac cars.

Mr. Flora has made several sales here and feels that he has made a good choice in location as headquarters for his agency.

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The Lusk Herald, March 31, 1960

Niobrara Motors Is Granted Dodge Franchise: To Have Open House Sat.

The appointment of Niobrara Motors as a new Dodge car and Dodge truck dealership has  been announced by  G.E. Muske, Dodge regional sales manager. 

R.K. Grove, owner of the Lusk Dealership, is taking advantage of the franchise announcement to hold an open house from 10:00 a.m. to 4:00 p.m. Saturday. Free coffee and doughnuts will be served and door prizes will be given. 
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The Lusk Herald, May 26, 1960

Niobrara Motors Jeep Dealers

Niobrara Motors has been franchised by Willys Sales Corporation to handle "Jeep" family of 4-wheel drive vehicles.

Signing of the franchise was announced this week by Robert K. Grove, owner of the new Willys dealership, who said the firm will market the full line of "Jeep" vehicles in this area.  The dealership also will offer complete parts and service facilities for the famed "go-anywhere" vehicles. 

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139 East 3rd, Lusk Wyoming